I have a dream of making the number one workout clothes in the world. A kind of classic fashion wear, which last throughout the years and have the possibility to be endlessly combined. This autumn collection is very feminine in its design.

The fit is very well adapted to give the optimal feeling of comfort and function. The materials are as always of top quality. My personal favourite is 3-Cross top with a built in bra. Finally, a tank top with a built in bra that really works on large bust - hurrah!One thing we at keepitup are truly proud of is the Best in Test Award for our bra KIU Supplex, which we received in I Form´s bra test. No less than 20 well-known brands participated in the test.

Another thing we are proud to present is the amazing Susan Lanefelt, who has inspired us to more exercise and a healthier lifestyle for almost 30 years now. Susan is a living proof on how you can have a body like a 25-years-old when you are approaching 60, just by regular exercise. Read her tips on healthier lifestyle.

Ann-Kristine Widén
Designer / CEO Keepitup